I just finished a conference call at work about creating general interest blog posts for our website. People were suggesting topics that were not linked to technical writing or instructional design, but diverse topics like music, candy, humorous IMs, and Halloween decorating. But I kept thinking that the thematic focus should be consistent somehow with our industry. It’s the composition professor in me: I always bring a subject or argument back to a basic foundation—a big picture. So, if tech writers and designers are writing about these random things, shouldn’t they still be related to our environment somehow? If you like the Beatles, as one person enthusiastically told us, can’t that also tie to design (album covers) or sound (voiceover technology)? Candy and decorating can relate to branding color schemes and images for clients, right?
But then I started to think about how my own blogging digressions have produced some very interesting feedback. I’ve had online conversations begin with new people who suddenly drop in and respond to these added topics. I’ve found new ideas and perspectives I didn’t know I would be interested in. So, maybe going seemingly off topic will provide us with some great results. Maybe these are chances to bond with others we didn’t interact with very often.
There are a few colleagues and myself who spend the day connected via Slack. To offset stress, burnout, creative conundrums, drawing blanks, and maybe the loneliness of telecommuting, we check in with humorous gifs and observations. The hysteria often mounts and the energy increases. Our connection might be initiated by our work relationship, but the topics are often reflective of our external interests. It’s rather freeing to think of something that has no consequences, no deadlines, no evaluations or profit tied to it. A kind of tonic that invigorates and connects us rather than divides or distracts from our goals.
So, perhaps, variety in subject matter reflected in our blogs may drive more new followers to us and encourage established connections to share a wider variety of responses. At least we won’t be bored!